How Do You Manage Social Media?
// April 13th, 2009 // Technology
I’m speaking this week for the Charleston Chamber of Commerce’s business breakfast. The topic? Managing Social Media. I have some great tools and ways to manage social media but you know me, I love to learn new and better ways. So this week I’m asking, how do you manage your social media or interactive marketing initiatives? How do you make your social media listen and obey you? Does it listen to you? Are you keeping up with it effectively?
Fill me in below and check back later this week for my wrap up of the talk and learn about the tools that I use to manage my social media and online marketing.
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speaking this Wed at Charleston’s Chamber business breakfast. Specifically about managing social media, your input? http://bit.ly/16ptw
This comment was originally posted on Twitter
so, to clarify, are you talking about using things like twitter/facebook/etc. as a means of promoting a business/organization/whatever?
Exactly. Businesses are wanting to know how to effectively manage their online presence, specifically in the social media arenas. There are so many out there and I’m presenting tools and ways to manage them with the ability to stay sane.
Just curious how others may be doing it, I don’t have all the answers and always looking to learn more.
well, speaking as the web guy from ttc internet radio, we use myspace as well as facebook in addition to a website (it’s basically just a wordpress blog that isn’t used for blogging…yeah, not my idea). The major snag we’ve found is establishing web exposure. Since the station is funded by the school, and thusly by the state, we don’t really have a means to buy those wonderful little advertising boxes you see on myspace or facebook, so we have to use word of mouth to advertise the websites as well as promote them on the station. once we have have established some sort of link to our audience, whether it be by joining the station’s myspace friend list or the facebook page’s fan list the main thing is keeping those people informed on relevant activities/changes/etc. that are taking place. for example, i sent out an update to all the fans of the TTCIR facebook page informing them that we now have a news program that airs everyday at noon, this not only tells the audience about the new program, but it also serves to reinforce the stations presence in the minds of the readers.
honestly, i would have to say that the biggest hurdle in making effective use of social media is establishing that first link with the users because after that keeping them exposed to what you’re doing, etc. is so much easier.but you really gotta wow them to get them to become a fan of that page or join that friend list. either that, or they have to know somebody that’s with the company/organization/whatever.
looking for more feedback/thoughts on managing social media outlets…. yours thoughts? http://bit.ly/16ptw
This comment was originally posted on Twitter
So I manage websites and twitter/facebook/myspace/mogulus/ for 4 of our people. The content is all theirs, but I help keep up with necessary advertisements and design, plugins, etc. We incorporate all outlets into one. We have email lists with MyEmma and we send out one e-blast a month. If we have a specific product or event to promote, we have everyone blog about it on one day, linking to whatevr website is the main one promoting. We send out an eblast that day, and we also do facebook updates and myspace bulletins the same day. Everyone also twitters about it linking to whichever website has the event. All our websites are wordpress.org websites. Thinking of it in an old-school way…you take out TV ads, Newspaper ads, and radio ads to run all day on the same day. With one huge uniform push all at one time, traffic sees a huge increase and we also know that we’ve maximized our audience. We are just now experimenting with facebook ads….which seem to be way more effective…or at least way more visible than google ads. So yeah…that was a lot of words and I hope that some of it was coherent.
Thanks Chris and Brandon!
Staying connected is definitely the key… staying in front of your connections his huge and it’s a massive organizational task!
Do you all know anything about the Charleston company, BeliefNetworks, mapping concepts across Twitter? Alot of people have been talking about their management coming from digidesign, Apple, and MongoMusic.